Campaign mailers get cut down and arranged into presorted U.S.
But, Hoge said, a large portion of those jobs are election mailers.
October is also open enrollment for health insurers, who are big clients for the print shop. Outside of election season, Hoge said his company expects to have 60 to 70 jobs pending, but just under a month before the election, it has 184. One of the ways Reno Type has capitalized on this dynamic is by offering a companion digital product as well as printed mailers. Mellman also told that voters who respond to digital campaigns often don’t respond to direct mail, and vice versa. In 1995, a study by pollster Mark Mellman, who has conducted polls for The Nevada Independent, suggested that direct mail was on the way out.īut in 2007, a subsequent study by Mellman and marketing consultant Charles Pruitt found that direct mail would do well for at least another 10 years.Īnd it appears that President Barack Obama’s campaign proved them right, raising $230 million through direct mail, according to a PowerPoint presentation obtained by Politico. Predicting the demise of direct mail campaigns goes back to the early days of the internet.
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